About Me

I build the operating spine for streaming media companies. Two decades inside the industry's highest-stakes environments, from zero-to-one launches to enterprise streaming transformations. I have been hire #42 at Pluto TV through a $340M exit. I have led a 40-person global operations team through the largest Spanish-language media merger in history, saving $4M in 60 days. I have cut monetization errors from 40% to under 5% across a portfolio spanning broadcast, cable, and streaming.

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I specialize in process orchestration and enabling hypergrowth for streaming networks navigating major transformations and M&A. I hold a master's in organizational management and leadership. I am a Past Chair and current Subject Matter Expert for the Metadata Working Group at the SVTA, a member of the DPP, and a member of OTT.X. I am a keynote speaker and panelist at NAB, OTT.X Summit, Streaming Media Connect, and private network events.

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I write regularly at integrationtherapy.substack.com on operations, culture, supply chain, and AI in streaming media.

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What I Do

I connect the layers most operators treat as separate. Strategy, operations, metadata, teams, and technology have to move together, and the companies that scale cleanly are the ones that build their operating model with all five in mind. I have spent two decades doing this work across startups, hypergrowth networks, and enterprise transformations.

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I am most useful inside companies that are:

• Scaling faster than their operating model was built for

• Integrating a recent acquisition or merger and finding the cultural and operational pieces harder than the financial ones

• Implementing AI across operations and realizing it needs a human-first foundation to actually work

• Transitioning from broadcast or cable into streaming, or vice versa

• Building toward a new business model or monetization layer and needing operational leadership to make it real

 

Problems I Solve

• Operating model debt that has accumulated through growth, acquisition, or shifting strategy

• Metadata, rights, and compliance operations that are slowing the business down or creating legal exposure

• Cross-functional dysfunction where teams that should be working together aren't, and nobody owns the connection

• Vendor relationships that have quietly become operational decision-makers

• Post-merger integrations that are running over budget or behind timeline

• AI rollouts that have stalled because the underlying data and process layer isn't ready

• Senior teams that are smart and overworked but don't have a coherent picture of how the operation actually runs

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About You (The Company I'm Looking For)

You treat operations as a place where the business actually competes, not a cost center to be optimized away. You know the operational layer is where strategy either lands or doesn't, and you want a leader who can make it land.

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Your senior leadership is genuinely curious about how the work gets done, not just what the dashboard shows. You want the truth more than you want the optics.

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Your culture rewards honesty over performance. People are allowed to push back without it becoming a career event. When someone surfaces a problem early, you thank them.

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You're not trying to look like Netflix. You're trying to be excellent at being yourselves. You care about industry frameworks and best practices, and you also care about what is actually going to work for your company right now.

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You take rights compliance, partner-facing data integrity, and accurate reporting seriously. You believe institutional knowledge is an asset worth protecting.

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You believe people, process, and technology have to move together. You want to own your operating model and you want a senior operator to help you do it well.

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What I'm Looking For in the Role

• Senior operations leadership with real decision authority

• A defined scope where I can affect the operating model, not a lateral that gets diluted across six matrixed approvals

• A leadership team I can be honest with and learn from

• Compensation appropriate to senior-executive operations leadership in streaming media

• Mission and team I can be proud to be part of for the long term

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How to Reach Me

If your company sees itself in this description, please reach out directly.

Email: rebecca@integrationtherapy.media
Substack: integrationtherapy.substack.com

I respond to every direct inquiry. Looking forward to the conversation.